XC40 Subscription

We created digital assets to launch the Volvo XC40 with a focus on innovative tech and a first of it's kind subscription model.

To amplify the ease of purchasing an XC40 subscription, we pitched the idea of featuring the car in high-end retail shops. A VR experience would allow shoppers to sit inside the car and customize it before subscribing. They'd leave the store with a google cardboard of the experience until the car was delivered. *Not produced.

CREDITS

Brad Clymer – Art Director

Sandy Fischer – Copywriter

Agency – Grey NY